What is a Personal Brand and How Can it Help Your Business?

October 14, 2022
Reading Time: 3 mins

Written by Sarah Chessman

If you spend a lot of time on social media, you may have been the term ‘personal brand’ bandied around a lot. But what does it mean?

What is a personal brand?

Your personal brand is how you market yourself and how you are seen by others. By focusing on your personal brand, you are taking the time to establish and develop your profile and external image, positioning yourself as an expert within your sector and building a level of trust with your audience.

How can my personal brand help my business?

If you promote your brand through any of your social channels, for example on LinkedIn, your personal brand is something that you should absolutely take some time to focus on. When people are looking to buy something, they go through several stages of a sales funnel, from researching, to consideration and through to purchase. By giving them as much information as you can about who you are, what you do, why you’re the expert and why they should buy from you, you’re holding their hand through that journey and moving them through the funnel.

On social media, everyone represents their own brand. The more you can stand out from others and provide fun, informative and useful content, the more people are likely to take notice of what you have to say, trust in your product and buy from you.

How do I develop my personal brand?

Although it can seem like a daunting process, it really doesn’t have to be. As your personal brand is unique to you, it can largely be whatever you want it to be. There are a few steps that we recommend to get started:

  1. Think about what your goals are

Do you want to grow your audience? Get more sales? Start more conversations?

  1. Think about who your audience are and what they want

Knowing your audience is absolutely vital to understanding the type of content that will engage them. Have a think about what their goals are and how your products or services are designed to help them.

  1. Take a look at others in a similar industry to you

Competitor research is a HUGE part of understanding your place in the market. Take a look at what other people are posting. Do you want to sound similar to them? Is there something they do that you want to avoid? 

  1. Build your brand guidelines

This can be as formal or as informal as you like, but once you have an idea of how you want your personal brand to look and feel, write it down. Stick it on the wall in front of you! Make sure you always adhere to your brand guidelines.

  1. Create a content strategy

Again, this doesn’t have to be a huge document. Even if you just confirm with yourself how often you want to post on your social pages and the types of things that you want to talk about - this is a strategy.

  1. Trial and error!

Remember that Rome wasn’t built in a day. It may take a few weeks (or even months!) of trying different things until you get to a stage where you’re happy with your personal brand. But when you get there - you will be so pleased you did it!

What if I just don’t have the time?

At Virtual Assistant Whiz, we are always more than happy to help you with your social content, whether it’s for your business or for your personal brand. Drop us a message today and a member of our team can discuss the different options with you.

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