Linkedin, Instagram, Facebook, Twitter, TikTok… the number of social media platforms businesses can use to market their brand, products and services never seems to end, and keeping them topped up with engaging, original content can be a full-time job.
From creating vibrant videos to crafting long-form posts and snappy tweets, anyone who has ever really dug deep into social media as a marketing tool knows there’s a lot more skill behind it than firing off a post every couple of hours.
We can help make sure you stay on top of your campaigns, and in the meantime, let’s take a look at seven ways you can save time when it comes to planning your social media:
Hire a virtual assistant
One of our most popular services is setting up and managing business accounts with all the major social networks, including uploading and scheduling content to all profiles.
We can even create custom-designed quote-style graphics using tools like Canva and PicMonkey, or tailor our skills to whatever your social media campaigns require.
Create a schedule
We all know you don’t have to be organised to be in business but it definitely helps. Taking the time to sit down and plan a month or two’s worth of content at a time will save you hours in the long run.
Trawl your data analytics to find out where your audience spends most of its time and when it’s active on your social media channels, then make sure your posts are timed to go out when your ideal customer is at their most receptive.
Use topic alerts
Even the biggest newshound can’t keep on top of every social media trend or what’s hitting the global headlines, so why not set up alerts linked to your business or industry?
Not only will you be able to keep your finger on the pulse of what’s happening, you’ll save so much time trawling the net for inspiration, and you’re less likely to churn out repetitive content.
Create a content bank
It’s great to be able to react quickly to trends or breaking news, but it’s also sensible to have a stockpile of content that you can draw on to keep your audience engaged.
There are few things harder than trying to come up with content when you’re running on empty, so it’s worth setting aside an hour or so every month to brainstorm subjects, updates or video ideas, either on your own or with other team members.
Use automated tool
Of course thinking up ideas for brilliant content and then creating it is one thing, having the time to post it is another.
Technology can be your extra pair of hands, with the likes of Hootsuite or Socialoomph scheduling your posts in advance, leaving you free to focus on running your business. Beware of scheduling everything, however, as that can turn your audience off.
Don’t forget the customer service
One of the best things social media facilitates is the direct contact with customers, and using that to deal with feedback can shave hours off your working week.
No more wading through mountains of emails or leaving customers hanging on the telephone: they can have you at their fingertips on the platform of their choice, enabling you to enhance your relationship and build their trust. That’s worth its weight in gold.
Connect those platforms
Having multiple accounts not only requires different sorts of content, it can also be exhausting keeping up with several platforms. We can help ease this load, but connecting your platforms via their profiles can also save you some time and energy.
Again, technology can come to your rescue too, with systems such as Buffer or Tweetdeck working away in the background.
We help lots of entrepreneurs manage their social media, and we can do the same for you too. Virtual Assistant Whiz offers vital admin support on an ad-hoc or regular basis. Contact us at firstname.lastname@example.org and let’s find out what we can do for you.