Every business need’s sales to succeed, no matter the goods or service on offer, and engaging your existing customer base, as well as trying to generate leads in previously untapped waters, can feel like a job in itself.
Relax – there are lots of quick and easy ways to boost your business leads without breaking a sweat – or the bank!
Let’s count down our top five most effective lead generation strategies that will help attract your target audience and other potential customers.
Social media channels
As well as being the mother of all lead generation methods, a Facebook page can also help bring in quality leads. With a little work, you can boost organic interest in your business.
If you’re prepared to pay for ads, then there are a few things to bear in mind:
- make sure you understand the difference between cost per impressions and cost per clicks, so you can budget accordingly
- ensure the ads feature relevant content for your target market. Customers could quickly move away if they think your ad’s not aimed at them
- avoid using colours or branding that are similar or the same as the social media platform you’re using. Make your ad stand out from the crowd.
Personalised email campaigns
One of the most successful ways to generate new leads for your business is by reaching out as personally as you can to both existing customers and potential customers.
That extra touch can increase revenues by a factor of six, while also building brand loyalty.
Your email platform can help group customers by various demographics, from location to purchase history, and once you’ve sent the mails, it’s crucial you follow their progress.
The data will help you refine your campaigns, and better targeting means more leads for your business. Simples.
Coupons and discounts
It might seem a bit odd to talk about cutting prices at a time when everyone’s feeling the pinch but be honest: who doesn’t love a bargain?
Offering new customers an introductory discount is a brilliant way to generate leads – especially if word of it spreads on a social media channel.
Likewise, rewarding loyal customers with a coupon entitling them to money off their next purchase means they’re more likely to come back – and bring their friends.
Generate leads with great content
The virtuous circle of original, relevant and engaging content on your site, backed by on-the-money search engine optimisation should be a key pillar of all lead generation strategies.
The really great thing is, ‘content’ doesn’t mean just blogs – though they’re incredibly useful for establishing your brand as a source of authority.
You can broaden it out to videos, podcasts, guides, white papers or an in-depth study. As long as it’s relevant to your business, product or service, and features a call to action at every stage, it’s a lead generation boost.
Buddying up with other businesses
Commonly known as referral partnerships, this is another successful way to get your brand in front of new customers and generate more leads.
Hooking up with another small business can not only be financially rewarding – you both get a percentage of the revenue from customers sent in each direction – it can also bring your business to a whole new audience.
Who knows, there may even be fresh opportunities and markets to explore that you hadn’t previously considered. The business world is, as they say, your oyster.
How Virtual Assistant Whiz can help
We can help you build a robust, scalable business, whether you need business administration, or project management support, or an extra hand with marketing solutions to boost your lead generation.
Virtual Assistant Whiz offers vital admin support on an ad-hoc or regular basis. Contact us at firstname.lastname@example.org and let’s find out what we can do for you.